DIRECT MAIL Improves Lead Generation - Speak to an Assisted Living Specialist 2067-877-3447

If you’re not getting the desired response to your community lead generation marketing, consider adding direct mail to your marketing mix:

    1. People actually open envelopes. 70% to 80% of consumers polled by the DMA in 2014 say they open most of their mail, including what they label “junk.”

    2. 65% of people will make a purchase based off of direct mail campaigns and as many as half of US consumers prefer direct mail over email, according to an Epsilon study.

    3. 70% of Americans say mail is more personal than the Internet, according to the Direct Marketing Association. Direct mail offers a private, one-on-one communication that isn’t afforded by digital communications.

If you’re looking for a way to increase your community lead generation response rate, Range can help develop, design and implement direct marketing campaigns can help turn leads into tours.

Range partners with health care organizations to attain maximum occupancy, deliver a vibrant campus life, and operate community networks with vision and efficient control.

Contact me to find out how I can help you create effective lead generation direct mail campaigns.


Steve Bergendoff
Director of Business Development, Retirement Living Communities
206-877-3447 •

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